How E-commerce Businesses Can Leverage the Benefits of Crowd Testing

A study states that visitors form a judgment about a website in no more than 50 milliseconds (that’s 0.05 seconds). This is why it becomes integral for web companies to invest heavily in web design, development, and testing. Traffic on the website is the first factor that has the potential to cause network effects for your products, services, etc.

The integral question is “Does the attention time span of 0.05 seconds apply across different businesses”? The answer is “No”! This is because your visitors (or existing customers) have a lot many options up their sleeves. This is definitely the case with e-commerce, whether horizontal or vertical.

The global e-commerce market is expected to grow to $58.74 trillion by 2028, at a CAGR of 26.55 percent during 2022~2028. This meteoric growth can be largely attributed to the rapid proliferation of mobile phones and mobile internet. This also means that your e-commerce business will be facing stiff competition from other online commerce & retail businesses.

Considering the fact that e-commerce business involves online financial transactions, it is imperative to invest in quality assurance of the platform. If you are a QA head of the e-commerce platform, you need to think about how a single glitch can lead to lost sales, abandoned carts…